science
Andrew Huberman is a Stanford neuroscientist with a genuinely impressive research record and a podcast that has racked up hundreds of millions of downloads. He's also, arguably, responsible for more supplement purchases than almost anyone alive right now. His stack — magnesium threonate, apigenin, inositol, tongkat ali, fadogia agrestis,
science
Biotin is probably the most-purchased supplement for hair growth. It's baked into every "hair, skin and nails" gummy on the market. Beauty influencers swear by it — whole TikTok accounts are built around month-long biotin journeys, complete with before-and-after lighting adjustments. Dermatologists are.
science
Seed oils have become the villain of wellness TikTok. Canola oil is basically poison, apparently. Soybean oil is why you're tired, inflamed, and can't lose weight. Except… the actual research is a lot messier than that. The science doesn't really support the panic — but
science
Cold plunges are everywhere right now. Your favorite podcaster swears by them. Your gym just installed one. Every other fitness influencer on Instagram is jumping into a barrel of ice water and declaring it life-changing. And the claim is always the same: testosterone, recovery, mental toughness. Let's
science
Someone on TikTok told you berberine is "nature's metformin." Your functional medicine practitioner mentioned it. Maybe you saw it next to the Ozempic discourse and thought: wait, there's a $30 pill that does the same thing? Here's what's actually going
science
Everyone is deficient in vitamin D. At least, that's what the internet will tell you. The truth is more interesting — and more nuanced than "take 10,000 IU and feel amazing." Some people genuinely need supplementation. Others are taking doses that would make an endocrinologist'
science
Creatine has a PR problem. People hear it and picture a guy in a sleeveless shirt grunting at a squat rack. But the research on women — and honestly on everyone — is a lot more interesting than that. It turns out females may have more to gain from creatine than men
science
You've seen the videos. Someone adds a scoop of powder to their morning coffee, holds it up to the camera, and says their skin has never looked better. Then a wellness coach swears her clients shaved years off their face just from drinking collagen for 90 days. Then
science
Ashwagandha is a root that's been used in Indian medicine for thousands of years. Now it's in every wellness influencer's morning routine, every naturopath's supplement stack, and seemingly every TikTok under the hashtag #stressrelief. The claim is usually some version of: "
supplements
Magnesium glycinate is having a moment. Every sleep influencer is pushing it, every wellness newsletter has a segment on it, and somehow it's always just $35 a bottle at whatever boutique supplement brand they happen to link to. So — does it actually do anything? Mostly yes, with some